- Nikita Koloff vs. Terry Taylor - NWA/UWF World Television Championship Unification Match
- Arn Anderson & Tully Blanchard vs. The Road Warriors - NWA World Tag Team Championship
- Ronnie Garvin vs. Ric Flair - NWA World Heavyweight Championship, Steel Cage Match
Starrcade '87: Chi-Town Heat — JCP Finally Reached Pay-Per-View and Learned How Ruthless the Fight Would Be
The factual record, historical context, match-by-match analysis, and WrestleFile verdict.
- PROMOTION
- Jim Crockett Promotions / National Wrestling Alliance
- DATE
- November 26, 1987
- VENUE
- UIC Pavilion
- LOCATION
- Chicago, Illinois
- ATTENDANCE
- 8,000
- EVENT TYPE
- PPV
Starrcade 1987 is one of the most important disappointing shows in wrestling history. Jim Crockett Promotions finally brings its flagship to live pay-per-view, leaves the Carolinas for Chicago, integrates UWF talent, and presents a card full of names who will define the next several years. Sting is here. Ric Flair is here. The Road Warriors are local heroes. Arn Anderson and Tully Blanchard are champions. Dusty Rhodes and Lex Luger are locked in a cage.
Read the Full FileContinue the event-level analysis
And yet the event rarely delivers the sense of arrival that all of that history suggests. The opener ends in a draw. Barry Windham and Steve Williams produce a confusing finish. The Road Warriors appear to win the tag titles, only for the decision to be reversed. Dusty Rhodes and Lex Luger spend far too long turning a cage match into a hold-fest. The main event gives Ric Flair the world title back, but Ronnie Garvin enters as a babyface champion getting booed in Flair's town.
There are good matches. Nikita Koloff and Terry Taylor recover from a slow start into an effective title-unification match. Arn and Tully make the Road Warriors look terrifying before the finish undercuts the payoff. Flair and Garvin wrestle a physical cage match that works better than the crowd's hostility toward Garvin would suggest.
The larger story overwhelms the card. The WWF deliberately placed Survivor Series opposite Starrcade and pressured cable systems to choose. JCP's first live pay-per-view becomes a bruising lesson in national competition at the exact moment the company needs momentum. Starrcade 1987 is not a disaster in the ring. It is a competent show trapped inside a business catastrophe and a booking philosophy that keeps protecting everyone from the decisive endings the audience paid to see.
Event ContextBackground, stakes & historical setting
Starrcade '87: Chi-Town Heat took place on November 26, 1987, at the UIC Pavilion in Chicago, Illinois, drawing a reported 8,000 fans and roughly 20,000 pay-per-view purchases. It was the fifth annual Starrcade, the first edition held outside JCP's traditional southern strongholds, the first major Starrcade after Jim Crockett Promotions purchased Bill Watts' Universal Wrestling Federation, and most importantly the first NWA/JCP event broadcast live on pay-per-view.
That move triggered the Thanksgiving pay-per-view war. The WWF scheduled the inaugural Survivor Series for the same night and threatened cable providers with loss of access to WrestleMania IV if they carried Starrcade instead. Many systems chose the WWF show. Starrcade's buy rate suffered badly, turning what was supposed to be JCP's breakthrough into a national-distribution lesson.
The roster nevertheless looked like a company with enormous upside. Sting made his Starrcade debut in the opening six-man tag. Rick Steiner, Michael Hayes and Eddie Gilbert were among the UWF-associated names folded into the card. Nikita Koloff defended the NWA World Television Championship against UWF Television Champion Terry Taylor in a unification match, symbolically absorbing another piece of the purchased promotion.
At the top, Ronnie Garvin defended the NWA World Heavyweight Championship against Ric Flair inside a steel cage. Garvin had defeated Flair in September, largely to set up a title change back to Flair on the biggest show. The Road Warriors challenged Arn Anderson and Tully Blanchard for the World Tag Team Championship in their hometown market, while Dusty Rhodes challenged Lex Luger for the United States Championship in another cage.
The show therefore sits at a crossroads: JCP is becoming more national, the UWF acquisition is being integrated, pay-per-view has arrived, and the WWF is actively trying to choke off that expansion before it can stabilize.
Watch, Skim or Skip?
- Eddie Gilbert, Larry Zbyszko & Rick Steiner vs. Sting, Michael Hayes & Jimmy Garvin - Six-Man Tag Team Match
- The Rock 'n' Roll Express vs. The Midnight Express - Skywalkers Match
- Steve Williams vs. Barry Windham - UWF Heavyweight Championship
- Lex Luger vs. Dusty Rhodes - NWA United States Heavyweight Championship, Steel Cage Match
The Card, On the Record
01Eddie Gilbert, Larry Zbyszko & Rick Steiner vs. Sting, Michael Hayes & Jimmy Garvin - Six-Man Tag Team MatchC+
The opener is loaded with future significance. Sting looks immediately comfortable in a major setting, Michael Hayes brings charisma, and Rick Steiner supplies the raw physicality that will become much more refined later. The match starts with energy and makes good use of tags to keep the combinations fresh.
The problem is structural. Once the fifteen-minute limit becomes obvious, the pace settles into holding patterns designed to reach the bell. The crowd senses the lack of a decisive finish and cools. A final burst around Hayes and Gilbert arrives too late to change the shape.
The draw protects everyone and advances nothing. On a territory television show, that might be acceptable. On JCP's first live pay-per-view, the opener needed either a babyface win or a cheating heel win to establish emotional momentum. The work is good enough for C+; the booking keeps it there.
A lively showcase of emerging talent that loses momentum the moment the draw becomes inevitable.
02Steve Williams vs. Barry Windham - UWF Heavyweight ChampionshipD+
Steve Williams and Barry Windham are capable of much better than seven minutes of awkward storytelling. The face-versus-face exchanges are technically competent, and there are flashes where the two seem ready to accelerate into the athletic heavyweight match the pairing promises.
Instead, the match becomes about a strange character beat. Williams gets caught in the groin during a leapfrog sequence, Windham hesitates to capitalize, then gets rolled up moments later. The intended hint that Williams might be moving toward a heel turn is too subtle and confusing for the crowd to process.
The result also wastes the chemistry available. Windham's smooth movement and Williams' explosiveness never receive enough time to create escalation. The title stays with Williams, but neither wrestler leaves stronger. This is not bad execution so much as bad allocation: too little time, unclear motivation and a finish that generates questions rather than heat.
Two excellent athletes trapped inside seven minutes of confused character booking.
03The Rock 'n' Roll Express vs. The Midnight Express - Skywalkers MatchC
The second Starrcade scaffold match is more entertaining than the first because the Rock 'n' Roll Express and Midnight Express use their rivalry and crowd connection to create tension even when normal wrestling is impossible. Bobby Eaton, Stan Lane, Ricky Morton and Robert Gibson all understand how to make small movements look dangerous at twenty feet.
That does not make the stipulation good. The platform still removes most of what makes these teams special. Timing, tags and ring positioning are replaced by balance, cautious movement and the constant question of who will take the required fall.
Morton follows Lane beneath the scaffold, the Midnights eventually drop, and the babyfaces win exactly as expected. Big Bubba and Cornette add personality around the edges.
Historically, the match is worth seeing. As wrestling, it remains a spectacle that asks four elite tag workers to stop doing elite tag-team wrestling.
A better scaffold spectacle than 1986, but still a gimmick that suppresses two great teams.
04Nikita Koloff vs. Terry Taylor - NWA/UWF World Television Championship Unification MatchB-
The first half is slow enough to test patience. Nikita Koloff works the arm, Terry Taylor eventually returns the favor, and the match spends too long establishing control without offering much urgency. The crowd's restlessness is understandable.
Then Taylor takes over as a more aggressive heel and the match wakes up. He targets Koloff's damaged arm and shoulder, Eddie Gilbert adds outside interference, and the champion's comebacks finally have something meaningful to overcome. The figure-four sequence gives Taylor a credible near victory.
Koloff survives, Gilbert's interference backfires, and the Russian Sickle ends the match cleanly enough to unify the championships. The result matters because it symbolically absorbs another piece of the UWF into JCP.
The slow start prevents a higher score, but the second half is strong and the title-unification stakes give the finish genuine consequence.
A slow-burn title unification that becomes genuinely good once Terry Taylor turns up the pressure.
05Arn Anderson & Tully Blanchard vs. The Road Warriors - NWA World Tag Team ChampionshipB-
The wrestling before the finish is exactly what the pairing should be. Arn Anderson and Tully Blanchard throw themselves around for Hawk and Animal, making the Road Warriors look like an unstoppable force without becoming passive victims. When the champions finally create openings, they target Hawk's knee and use classic Horsemen teamwork to make the control believable.
Chicago is desperate for the Road Warriors to win. That makes the apparent payoff enormous when the Doomsday Device lands and a replacement referee counts the pin.
Then Tommy Young reverses the decision because Arn had been thrown over the top rope. The disqualification preserves the Horsemen's titles and detonates the emotional payoff the match had carefully built.
The work remains excellent. The finish is the problem. This was the night to let the hometown monsters take the belts or find a different way to keep them strong. Instead, JCP chooses protection over catharsis.
Excellent tag wrestling sabotaged by one of the night's most damaging protected finishes.
06Lex Luger vs. Dusty Rhodes - NWA United States Heavyweight Championship, Steel Cage MatchD-
The cage promises hatred and delivers long arm-control stretches. Dusty Rhodes and Lex Luger spend too much of the match working holds that would be more acceptable on television than on the flagship pay-per-view inside a steel cage.
Luger is still developing, and Dusty tries to organize the match around selling and comeback timing. The crowd never fully buys into the pace. Blood and the cage itself add visual intensity without changing the underlying rhythm.
The closing sequence is much better. J.J. Dillon steals the key, a chair enters the cage, Luger appears poised to use it, and Dusty catches him with a DDT onto the chair for the title change.
That finish creates a strong isolated moment. It cannot erase the preceding fifteen minutes. Historical importance and a satisfying result keep the match above failure, but barely.
A good final minute attached to a cage match that spends far too long avoiding urgency.
07Ronnie Garvin vs. Ric Flair - NWA World Heavyweight Championship, Steel Cage MatchB
The crowd alignment is upside down, and that becomes part of the fascination. Ronnie Garvin arrives as the babyface world champion and is booed. Ric Flair is the heel challenger and is treated like Chicago's preferred champion. Both wrestlers ignore the intended morality and work a physical title fight.
Garvin's chops and grinding offense make the match feel mean. Flair sells, targets the leg and gradually creates the strategic opening he needs. The cage matters because it limits escape and eventually becomes the mechanism for the finish.
Flair reverses an Irish whip, sends Garvin into the cage and gets the pin to regain the championship. The result is decisive and historically correct even if Garvin's reign never felt fully accepted.
The match is not an elite Flair classic, but it is strong enough to close the show respectably. The hostile reaction to Garvin gives it a unique texture rather than ruining it.
A physical, crowd-reversed cage match that restores Ric Flair to the position everyone in Chicago already wanted him to occupy.
BOOKING VERDICTD+
The booking gets a D+ because too many matches avoid the most satisfying version of their own stories. The opener's time-limit draw is especially strange for a pay-per-view debut. Sting, Michael Hayes and Jimmy Garvin generate energy, the crowd starts to respond, and the bell arrives without either side getting the emotional payoff an opener should provide.
Steve Williams over Barry Windham is even harder to justify. The match is short, the finish is awkward, and the intended hint of a Williams heel turn is too subtle to register. The Road Warriors-Horsemen match is the largest failure. Hawk and Animal appear to win the titles in front of the Chicago crowd after the Doomsday Device, only for the original referee to reverse the decision because Arn Anderson had been thrown over the top rope. It is classic protected booking at the exact moment JCP needs a definitive flagship result.
Dusty Rhodes beating Lex Luger at least produces a title change, but the match is built around slow arm work before J.J. Dillon introduces a chair and Dusty uses it to create the winning DDT. The finish works better than the match.
The two strongest decisions are Nikita Koloff unifying the television titles and Ric Flair regaining the world championship. Both results move the company forward. Flair's win in particular sets up the next phase of the promotion. The problem is cumulative: too much of Starrcade 1987 feels booked to preserve future options rather than maximize Thanksgiving night.
CROWD & PRESENTATIONC+
Chicago gives Starrcade 1987 a distinct atmosphere. The crowd is not automatically loyal to JCP's intended alignments, which becomes most obvious in the main event when Ronnie Garvin is booed and Ric Flair receives the reaction of the conquering hero. That dynamic hurts Garvin's babyface championship presentation but makes the match feel alive in a way a more obedient crowd would not.
The Road Warriors receive the reaction everyone expects from local favorites, and the reversal of their apparent title victory produces exactly the frustration the booking deserves. Sting already has presence in the opener, while the TV-title unification match gradually wins over an audience that is restless during the early arm work.
Jim Ross and Tony Schiavone are a major strength. Ross sounds like the national sports announcer JCP needs, and Schiavone provides continuity with the existing Crockett product. The broadcast itself is less polished. Contemporary Observer coverage criticized missed camera shots, excessive interviews used to kill setup time, and a compressed satellite window that rushed portions of the card.
The first-pay-per-view status also creates a visible learning curve. Starrcade looks important but not yet effortless. Cage and scaffold setup demands create pauses, interviews run long, and the pacing occasionally feels dictated by production logistics rather than wrestling rhythm.
Crowd and Presentation earns C+. The atmosphere is interesting and the announcers are strong, but the technical presentation does not match the significance of the occasion. JCP looks like a company entering pay-per-view, not one that has mastered it.
HISTORICAL SIGNIFICANCEA+
Historical Significance Grade: A+. Starrcade 1987 is one of the most consequential events in JCP history even though the wrestling quality is only moderate. It is the promotion's first live pay-per-view and the show that directly collides with the WWF's first Survivor Series. The resulting cable-carriage fight becomes a defining moment in the national expansion war.
The WWF's pressure campaign against cable systems demonstrates how important pay-per-view distribution had become. Starrcade's weak buy total was not merely a bad night at the box office; it exposed how vulnerable JCP was against a competitor with stronger leverage over providers. The conflict continued into 1988 with Bunkhouse Stampede opposite the Royal Rumble television special and Clash of the Champions opposite WrestleMania IV.
The event also marks the visible absorption of UWF talent and championships after Jim Crockett Promotions purchased Bill Watts' promotion. Sting, Rick Steiner, Michael Hayes, Eddie Gilbert, Steve Williams and Terry Taylor all appear on the card, while Koloff-Taylor formally unifies the NWA and UWF Television Championships. That integration helps explain the roster JCP carries into 1988.
Ric Flair regaining the NWA World Heavyweight Championship is another major marker. Ron Garvin's short reign ends, Flair begins another long championship run, and the next major babyface direction soon shifts toward Sting. Dusty Rhodes also regains the United States Championship, while the Road Warriors-Horsemen issue continues.
Finally, Starrcade 1987 is the first edition outside the traditional southern base and the last Thanksgiving Starrcade. Beginning in 1988, the event moves into December. It is simultaneously a business experiment, a competitive turning point and the end of an era.
WHAT AGED WELL
- Ric Flair versus Ronnie Garvin aged better than the contemporary criticism suggests. The crowd's preference for Flair creates a strange alignment, but the physicality is convincing and Garvin wrestles like a champion trying to hurt the challenger rather than impress him. Flair targeting the leg and using the cage as a finishing mechanism gives the match a clear strategy.
- Nikita Koloff versus Terry Taylor also improves with patience. The opening stretch is slow, but Taylor's heel work gradually gives the match purpose and Koloff's power comeback feels earned. The unification result matters historically and provides one of the card's few clean, forward-moving championship decisions.
- The Road Warriors against Arn Anderson and Tully Blanchard contains excellent tag wrestling before the finish. Arn and Tully bump and sell in a way that makes Hawk and Animal look enormous, while still finding believable ways to control the challengers' knee and interrupt momentum. The booking hurts the payoff, not the work.
- Sting's presence in the opener has obvious archival appeal. He is not yet the centerpiece, but the charisma is already visible.
- The Chicago setting has also aged well. Hearing the crowd reject Garvin, embrace Flair and explode for the Road Warriors gives the show a less scripted emotional texture than many territorial supercards. The reactions tell the historian what the audience actually wanted, even when the booking wanted something else.
WHAT AGED POORLY
- The protected finishes aged worst because modern viewers can see how much momentum they bleed from the show. A time-limit draw in the opener, a confusing Windham-Williams finish and the overturned Road Warriors victory create a pattern where the audience repeatedly learns not to trust the apparent payoff.
- Dusty Rhodes versus Lex Luger is another major problem. A steel cage should intensify a feud. Instead, long stretches are built around arm work that drains the crowd before the chair-assisted finish. The historical importance of Dusty's title win does not make the match itself compelling.
- The scaffold match is still a bad environment for elite tag wrestlers. The Rock 'n' Roll Express and Midnight Express are capable of producing classics on the mat. On a narrow platform, they are forced to prioritize not falling. The 1987 version is more entertaining than the previous year's version, but that is a low bar.
- The pay-per-view production also looks dated. Missed camera shots and long filler interviews expose how much JCP was still learning about live national presentation.
- The largest aging issue is strategic rather than aesthetic. JCP needed this event to convince cable systems and new viewers that Starrcade was indispensable. Instead, the show often behaves like a territory card designed to preserve rematches. That philosophy makes sense on weekly loops and makes far less sense when the company is fighting for national distribution.
RESEARCH VERDICTWhere the Evidence Lands
The retrospective evidence settles around average. Current Cagematch voting places the event at roughly 5.7 from more than sixty valid ratings, with the world-title cage match, television-title unification and tag-title match forming the strongest part of the card. Cagematch currently scores Flair-Garvin around the low sevens, Koloff-Taylor in the mid-sixes and the overall match guide just under six.
The written reviews are split but consistent on the central weakness. Retro Pro Wrestling calls the show good and praises the opener, television-title unification, tag-title match and Flair-Garvin. Matt Adamson's 411Mania review lands at 5.0 and says no match reaches required-viewing territory. Arnold Furious is colder at 4.5. Contemporary Observer coverage was especially critical of the booking and presentation, rating the Road Warriors-Horsemen match three and one-half stars but attacking the finish, while giving the main event two and one-half stars.
That spread supports a middle grade rather than a harsh one. Starrcade 1987 contains several good matches, one bad cage match and no true masterpiece. The bigger failure is strategic: the event does not feel definitive enough for JCP's first live pay-per-view.
The seven WrestleFile match scores average 6.214. The complete event receives C / 6.3 because the crowd, historical atmosphere and upper-card quality add slight value beyond the arithmetic without erasing the booking problems. Historical Significance is evaluated separately at A+ and does not inflate the event-quality score.
RESEARCH SOURCESSources & Methodology23 sources
These sources support the event record, historical context, critical reception, and streaming information used throughout this Event File.
- Retro Pro WrestlingFull-event retrospective and match-by-match assessment
- PWTorchHistorical Starrcade 1987 specialist flashback
- Online World of WrestlingHistorical feature on Starrcade 1987
- RDT World of SportFull-event Starrcade 1987 retrospective
- Ryan Porzl BlogModern full-event review
- Pro Wrestling PostHistorical Starrcade 1987 retrospective
- 411Mania - Hawke's NestFull-event review and match assessment
- 411Mania - Going Old SchoolFull-event review with 5.0 overall rating
- 411Mania - Arnold FuriousFull-event review with 4.5 overall rating
- ProFightDBExact-event card and results identity cross-check
- CagematchExact-event identity and current event/match rating reference
- Inside PulseHistorical Starrcade 1987 review
- Bleacher Report - Thanksgiving WarHistorical Survivor Series versus Starrcade business context
- Bleacher Report - Early Starrcade MatchesComparative early-Starrcade match context
- TheSportster - Starrcade MatchesComparative Starrcade match reception
- TheSportster - Starrcade EventsComparative Starrcade event-ranking context
- The History of WWEStarrcade results chronology and card cross-check
- Wrestling EpicenterStarrcade results-history cross-check
- ProWrestlingOnlyCommunity retrospective discussion and match reception
- WrestleViewStarrcade 1987 result-history cross-check
- WWE Network NewsHistorical streaming-era presentation and event retrospective
- Wrestling Observer FlashbackContemporary event review, match ratings and pay-per-view competition context
- Wikipedia - Starrcade '87Date, venue, attendance, buy rate, chronology and results cross-check
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